On Wednesday night, at an event in Austin, Precourt Sports Ventures (PSV) revealed the brand identity for Austin FC, a potential MLS club.
The Austin FC badge features a green silhouette of two intertwining oak trees set against a black background with the name of the city prominently affixed at the top of the U-shaped badge. The Texas Live Oak is a traditional symbol of the city, and the badge boasts 11 intermingled branches, representing the 11 players on a field, and four roots that symbolize the unification of the city.
PSV, which currently operates Columbus Crew SC, is exploring options to bring an MLS club to Austin.
"Given the historical and ongoing market challenges, Precourt Sports Ventures must prepare for every potential scenario for the Club in 2019 and beyond," PSV said in a statement. "Should Austin be granted the requisite approvals ahead of the 2019 season, it will be imperative to launch with momentum and a presence to ensure the long-term sustainability and viability of the Club. Normal business operations shall continue in Columbus for the balance of the 2018 season where winning an MLS Cup remains the objective."
