U.S. Soccer's crest has been the topic of much discussion over the past year or two, with many fans having taken a stronger liking to the centennial badge worn by US national teams last year (seen above, compared to the current crest at right) to celebrate the federation's 100th year, and some even mounting an online petition drive to make it the logo on a permanent basis.
Now it appears that federation decision makers may be edging closer to a badge rebranding, with the issue having been a discussion point at the most recent meeting of U.S. Soccer's board of directors.
Minutes from the board meeting on June 1 in New York City reflect that USSF chief commercial officer Jay Berhalter (brother of Columbus Crew head coach Gregg) reported on tentative plans to work up a new look for U.S. Soccer in time for 2016.
"[Berhalter] informed the Board that staff would be working with [apparel sponsor] Nike on the process of rebranding, including the crest, with a tentative launch period of 2016 for the rebranding effort," read the minutes.
But those eager to see the USSF's new look may have to wait a good while longer.
"We are always reviewing and discussing our brand internally," a U.S. Soccer spokesperson told MLSsoccer.com on Friday. "It's been an ongoing discussion for years, and something we'll continue to explore."
