CARSON, Calif. - Major League Soccer club Chivas USA announced today that Univision Radio Los Angeles is the team's official Spanish-language radio partner for the 2006 season and beyond. Per the terms of a multiyear agreement, which makes Chivas USA the flagship sports property of Univision Radio Group, uniting two of the most powerful brands in sports and broadcasting, Univision will carry all of the team's games live on AM outlet KTNQ 1020 Los Angeles, which will also feature Chivas USA's official weekly show, 'Sangre Chiva', Thursdays at 6:30 p.m. PT. Renowned sports journalist Hipólito Gamboa will be Chivas USA's play-by-play man, while former Chivas USA and Mexican First Division goalkeeper Martín Zúñiga will provide color commentary.
"We are proud to team up with Univision Radio Los Angeles, a leader in Southern California and beyond, which shares Chivas USA's values of passion and commitment to the community," said Chivas USA Senior Vice President and General Manager Whit Haskel. "Our brand's appeal is not just local, but national and international, and Univision Radio Los Angeles has the penetration and market savvy to help us reach our fans wherever they may be. We look forward to this great partnership."
"Univision Radio Los Angeles understands the importance of bringing quality programming to our listeners and we can think of no better sports property in the United States with which to be associated," said Vice President and General Manager of Univision Radio Los Angeles, Michelle Hohman. "With Chivas USA's unique approach to the world of professional soccer in the United States, and our unique commitment to quality programming, we are certain this will be a very successful alliance."
Under the deal, Univision Radio Los Angeles will promote the Chivas USA brand on its three FM stations in the Los Angeles market, KSCA La Nueva 101.9 FM, KLVE 107.5 FM and KRCD/KRCV Recuerdo 103.9/98.3 FM, while Chivas USA will support the station with such elements as stadium signage and incorporating Univision Radio Los Angeles into the team's promotional and community activities, along with other joint initiatives.
About Chivas USA
Founded on August 2, 2004, Club Deportivo Chivas USA is the sister team of Club Deportivo Guadalajara, popularly known as 'Chivas', Mexico's most beloved professional soccer club. Chivas USA, which celebrated its inaugural season as a Major League Soccer expansion club in 2005, will play its home opener of the 2006 season on April 2 against Real Salt Lake at The Home Depot Center. Bringing a different approach to the world of professional sports in the U.S., Chivas USA not only fields teams in Major League Soccer and the MLS Reserve Division - it also runs such innovative programs such as the Chivas USA Futbol Academies and other soccer education initiatives; the ChivaTown fan zone, the ChivaGirls dance team and other aspects of Chivas USA's uniquely passionate gameday experience; and the Fundación Chivas de Corazón USA, the team's own 501(c)3 non-profit organization, and other community outreach programs and alliances. Chivas USA is based in Carson, California and is owned by Mexican businessmen Jorge Vergara Madrigal and Antonio Cué Sánchez-Navarro, who also serves as the team's president. For tickets, a 2006 game schedule, and information on Chivas USA's April 2 season opener, call 1-877-CHIVAS-1 or visit www.cdchivasusa.com.
About Univision
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 19.8% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
