The Colorado Rapids and Txtstation announced today their plans for the AT&T Rapids Man of the Match feature for the remainder of the 2009 Major League Soccer season. The promotion, in partnership with AT&T, will allow fans at Dick's Sporting Goods Park to vote on who they believe should be the Man of the Match.
Starting at the 75th minute fans will be asked to decide between three of the game's top players. To vote, fans must take out their mobile phones and send a text message to 88222. Upon conclusion of the voting, the player with the most votes receives the Man of the Match honor. Of those fans that voted, one lucky participant will be randomly chosen to go on the field after the game and meet the game's Man of the Match. The promotion will run at all remaining Rapids home games.
"We are constantly looking at ways to better our fan experience here at Dick's Sporting Goods Park," said Rapids Managing Director Jeff Plush. "Through our partnership with AT&T, we wanted to offer our fans a voice by providing an interactive voting experience and Txtstation allowed us to do exactly that."
"We believe sponsor activation and fan interaction go hand in hand. The AT&T Rapids Man of the Match is a perfect example of how to engage fans and allow them to have a say in a given outcome. We are off to a great start thus far and we could not be more pleased to be working with the Colorado Rapids," said Michael Falato, Vice President of Sales and Business Development for Txtstation.
