Beloved Sesame Street Characters Will Take the Field in a First-of-Its-Kind Collection that will be available in the U.S. and Canada
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For Immediate Release
TORONTO, April 9, 2025 – Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live action content, is teaming up with Peace Collective and Major League Soccer (MLS) to bring Sesame Street characters to the pitch! Launching April 9 in Canada and the US, this milestone collection of apparel and accessories features beloved Sesame Street characters like Cookie Monster, Elmo, Big Bird, Bert, Ernie, and Oscar the Grouch alongside fan-favorite MLS teams.
Designed for all ages, the collection features T-shirts, sweaters, and jackets celebrating the joy of the game. Fans can shop the collection at Peace-collective.com, MLSstore.com, and select MLS stadiums, repping their favorite clubs while embracing their love of Sesame Street.
“We’ve seen incredible success in Sesame Street’s long-standing partnership with Peace Collective, and Nelvana is proud to bring this collaboration with Major League Soccer to life,” said Carly Slack, Director of Global Licensing, Retail & Marketing at Nelvana. “This collection delivers playful, standout designs that will resonate with kids and adults alike, giving soccer families a fun new way to celebrate their favorite teams—both on and off the field.”
The collection marks Peace Collective’s first ever collaboration with MLS, and clubs featured include Toronto FC, Vancouver Whitecaps FC, LA Galaxy, Inter Miami CF, Seattle Sounders FC, LAFC, Sporting Kansas City, New England Revolution, Columbus Crew, Austin FC, New York City FC, and the New York Red Bulls.
“We are in the most exciting period in North American Soccer history, and the timing couldn’t be more perfect to unveil our Sesame Street collection in collaboration with Nelvana and Peace Collective,” said Rachel Hoagland, MLS Senior Vice President of Consumer Products. “Sesame Street is beloved across numerous generations, and we can’t wait to see the reception from fans and families alike who will be celebrating their favorite characters through this special collection.”
Created with fans in mind, Peace Collective brings their expertise in creating stylish, high-quality apparel to this collection. The Sesame Street x MLS x Peace Collective collaboration, designed in Canada for fans across North America, continues Peace Collective’s tradition of blending purpose with fashion, and arrives during a period of great momentum behind the sport of soccer in North America as MLS is currently in its 30th season and is coming off a record-setting season in attendance, merchandise sales and social media engagement.
For more information on Sesame Street and licensing opportunities in Canada, please contact info@nelvana.com.
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About Nelvana
Entertaining kids for over 50 years, Nelvana is a world-leading international producer and distributor of children's animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and action series, and ancillary consumer products programs. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 180 countries around the world. The Nelvana library has well over 5,000 episodes of programming and has received over 70 major international program awards including Emmys® and Canadian Screen Awards. Visit the Nelvana website at nelvana.com.
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompass 30 specialty television services, 37 radio stations, 15 conventional television stations, digital and streaming platforms, and social digital agency and media services. Corus’ roster of premium brands includes Global Television, W Network, Flavour Network, Home Network, The HISTORY® Channel, Showcase, Slice, Adult Swim, National Geographic and Global News, along with streaming platforms STACKTV, TELETOON+, the Global TV App and Curiouscast. Corus is also an internationally-renowned content creator, producer and distributor as well as the domestic advertising representative and an original content partner for Pluto TV, a Paramount Company. For more information visit www.corusent.com.
About Major League Soccer
Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
About Peace Collective
Peace Collective is a lifestyle brand that blends fashion with purpose. Founded to create clothing that sparks conversation and giving back to the community, the brand has become a cultural force by championing causes that matter—mental health awareness, local sports pride, or social impact initiatives.
Known for its thoughtfully designed collections, Peace Collective offers premium-quality apparel that allows customers to express their identity while making a difference. A portion of proceeds from every purchase supports charitable initiatives, reinforcing the brand’s commitment to using fashion as a platform for positive change.
For media inquiries, please contact:
Dania Junejo
Associate Publicist
Corus Entertainment
Vanessa Obeng
Publicity Manager
Corus Entertainment
Vanessa.Obeng@corusent.com
Peter O’Brien
Corporate Communications
Major League Soccer
