In the latest in a recent series of partnership announcements, Major League Soccer and the US Soccer Federation announced on Friday that they have signed an official partnership with the Johnson & Johnson Family of Consumer Companies.
The deal makes the Johnson & Johnson consumer division the exclusive and Official Healthcare Sponsor of MLS and US Soccer, including the US Men’s, Women’s and Youth national teams.
“We are proud to support the great family sport of soccer,” said Mike Marquis, General Manager, Johnson & Johnson Consumer Companies, Inc. “By partnering with the fastest growing sport in America, we are opening up many new opportunities and channels for our family of brands to connect with a large, passionate and diverse group of consumers.”
The partnership is inclusive of some of the world’s most beloved brands, including Band-Aid, Bengay, and Neutrogena, among others. Johnson & Johnson’s consumer brands will be featured in field level signage at matches played in the US and will integrate the official partnerships into their marketing plans, including advertising, retail, grassroots, PR and digital.
The partnership kicks off on Friday night when the Philadelphia Union host FC Dallas at PPL Park.
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Johnson & Johnson is the latest major brand to partner with MLS, following on recently announced agreements with Mondelēz, maker of Chips Ahoy, Ritz, Trident, and Oreo; Audi, whose partnership includes sponsorship of the MLS Cup Playoffs; and Heineken, which in January became the official beer of MLS.
