Figures from across the sports, media and entertainment landscapes will gather in Orlando in the lead-up to this year’s MLS All-Star Game presented by Target for the second edition of the Major League Soccer Innovation Showcase, where experts will from around the world will explore the role technology and innovation plays in the future of soccer and the media experience.
Held in collaboration with R/GA Ventures, the investment and innovation arm of global agency R/GA, the event will include an opening address by MLS Commissioner Don Garber and feature presentations from industry leaders on a variety of topics ranging from disruptive technology and its impact on viewing experiences to engaging and forging a deeper relationship with Gen Z fans. Presenters include:
- Max Luthy, Director of Trends and Insights at TrendWatching
- Phil Wagner, Founder and CEO of Sparta Science
- Rajiv Maheswaran, CEO of Second Spectrum
- Juan Carlos Rodriguez, President of Sports, Univision
“The MLS Innovation Showcase provides a forum where thought leaders can come together and see new technology solutions.” said MLS Deputy Commissioner and President and Managing Director of MLS Business Ventures Gary Stevenson in a statement.
“As we develop new fan experiences we have found is that there is no better, more efficient way to motivate our fans than through innovative technology. It is our pleasure to host this year’s Innovation Showcase.”
Featuring Spanish giants Atletico Madrid vs. the top talent in MLS, the 2019 MLS All-Star Game presented by Target will take place on Wednesday at Exploria Stadium (8 pm ET | FS1, UniMás in US, TSN, TVA Sports in Canada).
