NEW YORK (April 8, 2025) - Major League Soccer (MLS) today announced a collaboration with ScorePlay, a leading media asset management (MAM) platform, that will help increase the league’s capabilities of managing and distributing content across its thirty club partners.
"We are thrilled to work with Major League Soccer and its thirty clubs," said Victorien Tixier, ScorePlay Co-Founder and CEO. "This league-wide implementation of the ScorePlay platform demonstrates MLS's commitment to innovation and digital excellence. We look forward to helping MLS clubs streamline their content operations and deliver exceptional experiences to their fans."
Enhanced content management across the league
Enhancing the experience for players, commercial partners, and fans throughout the league's ecosystem, the platform will introduce a shared workspace with automated content tagging that enables all thirty MLS clubs to seamlessly access and share content from their matches across MLS, Leagues Cup, and the MLS All-Star Game.
- The platform's advanced capabilities will automatically identify and tag athletes and partners, streamlining the content management process and ensuring quick, accurate distribution of media assets.
- The centralized access to league media marketing tour content, including comprehensive coverage of league media days and other league-wide photo resources, helps streamline consistent media operations across all MLS properties.
"This relationship with ScorePlay represents a significant milestone in MLS's digital evolution," said Roman King, Creative Director at Major League Soccer. "By implementing ScorePlay’s digital asset management system across all thirty clubs, we're not just improving operational efficiency—we're enhancing how our clubs and partners access, capture, and share the excitement of MLS during this period of rapid growth."
Supporting Club Operations
The ScorePlay platform will serve as a central hub for all MLS clubs, enabling them to:
- Access and share match content in real-time
- Utilize automated tagging for quick content organization
- Streamline media distribution for marketing and commercial activities
- Enhance collaboration between clubs during inter-league competitions
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Media Contact
For ScorePlay: mariana@scoreplay.io
For MLS: peter.obrien@mlssoccer.com
About Major League Soccer
Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
About ScorePlay
ScorePlay is a best-in-class media solution that provides automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. ScorePlay is a bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock. For more information, visit scoreplay.com.
