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Major League Soccer Partners with OneFootball to Bring MLS Content Across the Globe and Will Become Shareholder of Company

OneFootball to distribute highlights and coverage of hundreds of matches across MLS, MLS NEXT Pro and MLS NEXT, MLS to join OneFootball’s Club Advisory Board

OneFootball-MLS

BERLIN/NEW YORK (Oct. 1, 2024) — OneFootball, a leading digital football media platform, and Major League Soccer (MLS), the top-flight professional soccer league in the U.S. and Canada, announced today an agreement to showcase MLS to a wider international audience. This new program underscores OneFootball’s dedication to expanding global soccer content as it becomes an official content distribution partner for MLS worldwide.

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The partnership will grant OneFootball access to MLS highlights, covering hundreds of MLS matches, MLS NEXT Pro matches, and MLS NEXT matches per season. Fans can anticipate timely highlights and enhanced coverage of MLS competitions across the One Football eco-system.

In line with its strategy to deliver the most relevant football content in all formats, OneFootball will distribute MLS content via its app, website, and Connected TV platforms. The partnership will also leverage OneFootball’s video player network, which includes the newly announced co-branded content hub with Yahoo! Sports, to enhance the visibility and reach of MLS content.

ONEFOOTBALL CLUB ADVISORY BOARD

To further cement this agreement and highlight OneFootball’s commitment to growing the sport both in the U.S. and internationally, MLS will be welcomed as a shareholder and join the prestigious OneFootball Club Advisory Board. This esteemed board includes OneFootball shareholders such as Real Madrid CF, FC Barcelona, PSG, FC Bayern Munich, Borussia Dortmund, Manchester City FC, Chelsea FC, Arsenal FC, Olympique de Marseille, Liverpool FC, Juventus FC, and the German Football Federation (DFB).

“As MLS’ continues to grow its relevance on a global scale, we are excited to work with OneFootball to provide fans around the world access to the amazing action in MLS each week,” said Seth Bacon, MLS Executive Vice President of Media. “This collaboration provides an excellent platform to help further showcase all the momentum behind MLS to a young, tech-savvy, global audience and to further our mission of elevating the profile of MLS, and we look forward to working together with OneFootball to deliver compelling and engaging content to fans worldwide.”

“OneFootball’s mission is to deliver an unparalleled football content experience while empowering content owners to connect directly with their audiences,” said Patrick Fischer, CEO of OneFootball. “We are thrilled to welcome MLS to our Club Advisory Board and look forward to this partnership enhancing their coverage and supporting the growth of soccer in North America and beyond.”

About OneFootball GmbH

Founded in 2008, OneFootball is a leading media football platform for a new generation of mobile-first football fans, with plans to become the football marketplace for content, products, and services of the future. It serves over 200 million people monthly through its owned and operated platform and video distribution network, bringing fans closer to the game with breaking news, highlight clips, live streaming, and more.

OneFootball is backed by the biggest clubs in the world of football, such as Real Madrid, FC Barcelona, PSG, FC Bayern Munich, Borussia Dortmund, Manchester City, Chelsea FC, Arsenal, Olympique de Marseille, Liverpool FC, Juventus FC and the German Football Federation. OneFootball partners with more than 200 clubs, leagues, federations, players, and broadcasters to bring content to the OneFootball Platform across 194 markets and with a global video distribution network that includes around 250 premium publisher partners.

For more information about OneFootball, please visit: https://company.onefootball.com/.

About Major League Soccer

Headquartered in New York City, Major League Soccer -- celebrating its 29th season in 2024 -- features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.

Media Contact:

Major League Soccer

Peter O’Brien

OneFootball

Eduardo Rivoldi