There was no waffling on this decision.
Major League Soccer and Kellogg extended a multi-year partnership through 2020, it was announced on Tuesday, with Cheez-It® and Pringles® remaining the league’s official snacks and Eggo® will be the official waffle.
Kellogg’s will also become a core partner of eMLS – MLS’ competitive EA SPORTS™ FIFA 19 league with Cheez-It® and Pringles® becoming presenting partners of the eMLS Player Lounge and the presenting partners of the 2019 eMLS Player Profiles, a digital series highlighting competitor’s personal stories.
“We are proud to collaborate with Kellogg’s storied brands to deliver fun and engaging experiences for our ever-increasing fan base,” said Jen Cramer, Major League Soccer’s Senior Vice President of Partnership Marketing. “MLS thanks Kellogg’s for their continued belief in our efforts to advance the game of soccer. We look forward to working with this historic American company for many years to come.”
MLS fans will also get to enjoy the treats of this wide-ranging partnership, which also features digital, video and content brand integration, in-stadium exposure, on-site activation at events, and a new sweepstakes where lucky fans have a chance to win a trip for two to the 2019 MLS All-Star Week in Orlando, along with other prizes.
“Kellogg is delighted to continue our partnership with MLS to bring soccer fans of all ages exclusive and unique experiences throughout the season,” said Zion Doran, Senior Director of North American Promotions, Kellogg. “As MLS viewership and engagement rises in record numbers, our sponsorship gives Kellogg’s and our retail partners a unique opportunity to reach the diverse Hispanic, Gen Z and Millennial audiences through their passions – soccer and gaming – with unique experiences.”
