Since 2019, Audi has teamed up with Major League Soccer to support the future generation of professional soccer players through the Audi Goals Drive Progress program. To date, Audi has invested $5 million into the program that distributes funding into the MLS Club Youth Academy systems.
In 2024, the Audi Goals Drive Progress program will continue to support player development on the pitch, via MLS Academies, but also bring impact off the pitch by financially supporting and spotlighting MLS Players’ community initiatives. In total, Audi will contribute up to $1 million per season through the Audi Goals Drive Progress fund between both initiatives of the Audi Goals Drive Progress program.
Player-led initiatives will be highlighted in content throughout the season, showcasing select MLS players’ commitments to their communities, culminating with the winner of the Audi Goals Drive Progress Impact Award.